Design-led Development Strategy for Smarter Property Projects.
Most properties don’t reveal their true potential straight away. Some feel uncertain or awkward, full of possibilities, but also risk.
I offer design-led development consultation to property developers who want clearer decisions, stronger layouts and better commercial outcomes.
From first viewing, through layouts and planning, to guiding decisions on site, I bring design thinking into every stage of development so value is protected and homes simply work better.
Designed for medium-size property developers who want clarity, confidence and better-designed projects.
Hi, I’m Monica Fino
I’m a design-led property developer with over 20 years’ experience creating and delivering homes across London, spaces that feel great to live in and make sense commercially too.
I work with small to medium-sized property developers, helping you make clearer, more confident decisions from the first viewing right through to delivery, using design as a practical tool, not just decoration.
Great design isn’t styling. It’s a strategy, and it transforms developments.
Let’s talk through your project.
Design-Led Property Developer — Developer Partner
Click here to visit my investor/developer website to see projects.
I also develop property
Alongside advising other developers, I run my own property development company, Newday Property, where I apply the same design-led strategy to real projects, real budgets and investor capital.
Successful design-led + property development
It is about maximising potential, minimising risk, and creating great spaces that attract buyers.
This principle is central to every successful design-led development, treating every decision as a strategic investment.
What I’ve learned building real projects
Your project is only as good as your planning!
Every successful project starts with solid planning. The better the plan, the better the outcome, it’s that simple.
Good design, greater returns
Design isn’t decoration, it’s a strategy for profit.
Big developers use design to sell faster and for a higher price. Independents often overlook this, yet even small design-led touches can significantly boost appeal, accelerate sales, and enhance returns. It’s not about spending more, but making every pound count.
Add value where others overlook it.
Merging design-led strategy with development increase profit
But most developers focus on cost, speed, and resale, overlooking how strategic design development can elevate both value and appeal.
Choose the right expert support for your project.
Design-Led Development Support for Your Property Project.
I provide design-led development support for small to medium-sized property developers, helping you make smarter decisions, avoid costly mistakes, and create homes that perform better, both commercially and in real life.
Delivered through focused, one-to-one online sessions, giving you expert input wherever your project is based.
3. Design-Led Development Consultation
A strategic working session for developers who want clarity, confidence and a design-led commercial direction before making decisions.
2. Layout & Space Planning Review
Focused review of layouts and design decisions to improve flow, functionality and market appeal so your property sells better.
1. Pre-Purchase Design Check
Design-led assessment before you buy, clarifying true potential, constraints and risk before you commit.
4. Ongoing Design-Led Development Support (Advisory Partnership)
Strategic, design-led support throughout your project.
For developers who want continuity rather than a one-off session, I offer ongoing advisory support, acting as your design-led development partner.
This can include:
• early-stage concept + vision
• layout + design input
• problem-solving during the project
• design quality review
• value-driven decision-making
You gain a trusted thinking partner, someone who understands both design and development, and is there to help you make decisions that protect value and elevate quality.
I help developers avoid costly mistakes and unlock more value through thoughtful design-led and development strategy.
Who do I help?
Medium size property developers needing general advice
First-time developers seeking guidance
Experienced developers who want a second opinion
Anyone stuck on a design or space layout
For anyone looking to maximise their profit
Every consultation is focused on profit-driven results, unlocking value, reducing risk, and elivering stronger returns.
Flexible Guidance at Any Stage
Click + to find out more.
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I review your potential purchase through a design-led development lens — identifying layout issues, hidden risks and value-add opportunities before you commit your money.
This session is ideal if you want clarity on:
• how much design-led uplift the property really has
• whether the layout can be improved to increase resale value
• risks that could limit what you can do
• how buyers are likely to respond to the spaceYou leave knowing whether the deal works, what to change, and where the real value is — so you can move forward with confidence and avoid expensive mistakes.
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2. Layout & Space Planning Review
Make your layouts work harder — for living and for selling.
I review your drawings and floor plans through a design-led development lens, improving flow, proportions and usability so the space attracts buyers and supports a stronger resale price.
This session focuses on:
• how people move through the home
• whether rooms feel the right size and shape
• how light and layout affect desirability
• where storage and functionality can be improved
• where small layout changes can unlock extra valueThe aim is simple:
homes that feel right to live in, and are easier to sell for more. -
3. Design-Led Development Consultation
Design-led feasibility before you commit.
If you’re considering a site or property, I give you an early, design-focused development review so you clearly understand:
• the true spatial and design potential of the property
• constraints, risks and limitations
• realistic layout and configuration options
• where value can be unlocked through smarter designThis gives you stronger buying and planning decisions, using design as a commercial tool from day one — not something added later.
